Connection Marketing: What is it?
My definition of ‘marketing’ is the communication between a commercial enterprise and a purchaser. A ‘consumer’ is a potential consumer; also know as a prospect. Any kind of conversation among the commercial enterprise and the client – whether or not it’s through a video, thru an advert, via a brochure – is what I bear in mind ‘advertising’.
‘Connection’ means that the exchanges that take vicinity, between business and consumer, accomplish that in a friendly and humane manner. The interaction is from one character to some other; NOT from a enterprise trying to jam some thing down your throat.
A quick lower back story
The business economic system delivered us the television. The T.V. Allowed us to market our services and products to the masses. In order to reach the general population, corporations had to create common services and products.
This is inside the traditional advertising and marketing experience. It’s the conventional way of doing matters.
Back then, we used to shop for matters that we NEEDED. As long as a corporation created a product that crammed a NEED, they’d be able to put it up for sale it – historically – and make cash. But what befell is they commenced making bland and normal products so they might sell as many as possible to the hundreds.
The net has modified the whole thing. It has made it possible to attain the maximum unique businesses of people. The mass market has been dissolved – we not buy what we NEED, we buy what we WANT. And meaning that corporations can now thrive through growing unique merchandise, to specific segments of the population. This is wherein connection advertising and marketing comes in.
Since people buy what they WANT (they already have the whole lot they NEED), we need to ask ourselves what that is. We don’t want to create something brilliant bland and uniform, and we do not must fear about selling a bazillion units to common people. All of a unexpected you may make niche products; very unique merchandise, to area of interest crowds.
For the beyond one hundred years right here’s how I’ve seen the advertising of a service or product – the ‘advertising and marketing’. For the beyond 100 years, it is been:
Annoying: You ever watch a T.V. Show, and each industrial timeout you see runs the equal ad? Whether or not it’s for Pizza Pops or Cadillac vehicles, they may be very annoying and repetitive.